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    Tom Herer

    Owner, Atom

    Thomas Herer is currently the Senior Manager of Offline Performance Marketing at Lume Deodorant, where he focuses on innovative marketing strategies to enhance brand visibility and customer engagement. He is based in the New York City Metropolitan Area and has a background in performance marketing that emphasizes making offline marketing relevant and engaging again.

    Professional Background

    • Current Role: Senior Manager, Offline Performance Marketing at Lume Deodorant
    • Previous Experience:
      • Co-founder of The Atom Group since March 2007, where he has been instrumental in developing marketing strategies.
      • Worked as a Software Engineer at Fidelity Investments from 2000 to 2001.
      • Served as Director of Development at Tank Design during the same period.

    Education

    • Thomas attended Boston College, further enhancing his skills in business and marketing.

    His professional journey reflects a strong commitment to leveraging marketing techniques that bridge the gap between digital and offline channels, aiming to create impactful consumer experiences.

    Related Questions

    What is The Atom Group, and what does Tom Herer do there?
    How did Tom Herer transition from software engineering to marketing?
    What are some notable achievements of Tom Herer at Lume Deodorant?
    What is Tom Herer's educational background?
    How long has Tom Herer been working in offline performance marketing?
    Tom Herer
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    Experience

    Owner at The Atom Group
    Co-founder at The Atom Group, Software Engineer at Fidelity Investments, Director of Development at Tank Design

    Education

    Attended Boston University

    Location

    New York City Metropolitan Area