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Thomas Baylerian
Vice President of Partnerships at Capture Sports Marketing
Professional Background
Thomas Baylerian is a seasoned professional with a robust background in philanthropy, strategic partnerships, and sports marketing. In his current role as Vice President of Partnerships at Capture Sports Marketing, Thomas has established himself as a leading figure in creating and expanding philanthropic initiatives for a diverse array of national, regional, and corporate partners. His work is not only characterized by his profound understanding of marketing and fundraising but also enriched by his collaborations with some of the most recognized athletes, coaches, and teams in the world of professional sports.
Among the notable figures that Thomas has partnered with are JJ Watt of the Houston Texans, Carson Wentz of the Philadelphia Eagles, Ian Mahinmi of the Washington Wizards, and Anthony Lynn, the Head Coach of the Los Angeles Chargers. These strategic growth partnerships have been pivotal in driving forward-thinking programs that aim at raising awareness and funds for critical causes. His extensive experience also encompasses work with esteemed organizations such as the Bart and Cherry Starr Children’s Fund for Pediatric Cancer Research and Treatment and the Vince Lombardi Cancer Foundation. These endeavors reflect his commitment to leveraging sports for social good and enhancing the societal impact of charitable giving.
Education and Achievements
Thomas completed his Bachelor of Arts in Broadcast Communication and Marketing at Marquette University, where he honed his skills in both communication and marketing. His educational background has equipped him with the foundational knowledge and practical skills necessary to navigate the complex landscapes of sports marketing and philanthropy. In addition to his time at Marquette, he also studied at Carroll University, further expanding his academic grounding.
Throughout his illustrious career, Thomas has amassed significant accolades and accomplishments. His strategic approach to marketing and cause-driven campaigns has earned him recognition as an expert in data-driven marketing methods, targeted sales approaches, and multi-platform marketing campaigns. His specialties include Sponsorship Creation, Business Development, Strategic Partnerships, Brand and Omni-Channel Integration, along with Content Creation, showcasing his versatility in the world of marketing. His innovative approach and keen insights into sports marketing have led to transformative campaigns that resonate across different demographics and platforms.
Professional Experience
Before joining Capture Sports Marketing, Thomas held various prestigious positions that significantly enriched his professional journey. He served as the Executive Director of Premium Accounts at the Chicago Tribune Media Group, where he was responsible for developing and managing high-profile client accounts. In his role as the Executive Director of Sports Marketing & Cause Marketing Revenue at the same organization, Thomas played a crucial part in generating revenue and establishing productive relationships between brands and their targeted markets.
Prior to that, he was Vice President of Advertising and Sales at USA TODAY NETWORK, where he focused on maximizing advertising opportunities and fostering strong client relationships that benefited both parties. His earlier roles at the Milwaukee Journal Sentinel included Senior Director of Marketing and Agency Development, Director of Sales Promotions, and Marketing Programs Manager. Each position contributed to building his expansive expertise in marketing and sales operations.
Thomas also has a rich history with the Milwaukee Wave as a Vice President of Business Operations and Marketing. His contributions in leadership roles have set a precedent for innovative marketing strategies within the realm of sports operations. Additionally, his experience at Journal Broadcast Group, where he served as Program Director and Promotion Director for WTMJ Radio, has equipped him with a solid foundation in broadcast marketing communication.
Notable Achievements
Thomas Baylerian’s journey reflects his unwavering dedication to utilizing sports as a catalyst for positive change in society. His ability to forge meaningful partnerships has not only propelled the organizations he collaborates with but has also significantly contributed to the philanthropic landscape in sports. His role in bridging the gap between corporate entities and sports figures has led to impactful fundraising initiatives that endorse various charitable causes.
Whether through his strategic marketing campaigns or his insightful content creation, Thomas continues to make substantial contributions to the field of sports marketing. His vision and proactive approach ensure that sports remain a powerful medium for raising awareness and funding vital research and support initiatives like those evident in his work for cancer research foundations.
For those seeking to learn more about Thomas Baylerian and the innovative programs he has developed over the years, his dedicated websites provide a wealth of information; visit Capture Sports Marketing for his current projects and Thomas Baylerian for a breadth of work findings showcasing his extensive career and philanthropic endeavors.
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