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Thomas Alix
Managing Director at Keyrus South East Asia
Professional Background
Thomas Alix is a seasoned executive with extensive expertise in business management, e-commerce, and digital innovation. He currently holds the prestigious position of Managing Director for Keyrus South East Asia, where he spearheads efforts to enhance digital transformation and innovation across the region. Under his leadership, the company has experienced significant growth and has solidified its reputation as a leader in the field of digital solutions and e-commerce strategy.
Prior to taking on this role, Thomas served as the General Manager for Keyrus China, where he was pivotal in developing e-commerce and digital strategies that boosted the company's market presence. His journey with Keyrus began as a Director in Keyrus Management, where he focused on consulting projects that drove technological advancements and strategic growth for clients. His impressive background also includes significant roles at Sopra Steria Consulting, where he served as a Senior Manager, and various positions at Credit Agricole, where he excelled in project management-related roles.
In addition to his corporate responsibilities, Thomas has actively contributed to the entrepreneurial ecosystem in China. He held the role of Board Member and Co-Leader for the e-commerce Working Group at la French Tech Shanghai, and he was a Coordinator for the e-commerce, digital, and innovation Working Group at the French Chamber of Commerce and Industry in China (CCIFC). Through these roles, Thomas has championed the integration of French digital culture into the vibrant market of China.
Education and Achievements
Thomas Alix is not only an accomplished business leader but also an academic with a robust educational background. He began his academic journey at Hypokhagne et Khagne - Lycée Fénélon in Paris, where he pursued a Bachelor’s Degree in Preparatory classes with a focus on Social Studies. This foundational education set the stage for his subsequent studies.
He earned a Diploma in Business, Management, Marketing, and Related Support Services from the esteemed Sciences Po, which is known for producing influential leaders in various fields. Following this, he pursued an M.B.A. in Marketing and Communication at CELSA Paris-Sorbonne, equipping him with advanced marketing strategies and communication skills essential for thriving in today’s business landscape.
In addition, Thomas holds a Master’s Degree in Philosophy from the University of Paris I: Panthéon-Sorbonne, providing him with critical thinking skills and a profound understanding of human behavior that informs his leadership style and strategic decisions.
Achievements
Thomas Alix's career is marked by numerous noteworthy achievements. His leadership at Keyrus not only encompasses strategic growth but also reflects his commitment to fostering innovation and digital transformation. His ability to leverage his educational background in business, marketing, and philosophy has contributed to creating successful strategies that resonate with diverse audiences across different cultures, especially in the fast-paced and competitive Chinese market.
Thomas has successfully led multiple digital projects that have enhanced user experience and customer engagement in e-commerce. His expertise in managing large-scale projects at Credit Agricole involved the development of unique virtual communities, which are now regarded as best practices in the banking sector.
Furthermore, his roles at the French Chamber of Commerce and la French Tech Shanghai exemplify his dedication to the growth and development of the French entrepreneurial community in Asia. Through his initiatives, he has helped bridge the gap between French startups and the vast opportunities available in the Chinese market, positioning them for success on an international stage.