Thierry Brunfaut

Thierry Brunfaut is a prominent Creative Director and Founding Partner at Base Design, an international network of branding studios with locations in Brussels, New York, Geneva, and Melbourne. Established in the early 1990s, Base Design focuses on creating brands with cultural impact and emphasizes a human-centric approach to branding.12

Professional Background

Brunfaut has a background in graphic design and has been instrumental in shaping the strategic and conceptual direction of Base Design. He mentors global teams and oversees operations across the various studios, ensuring that the company maintains its innovative edge in branding and communications.23 Under his leadership, Base Design has collaborated with high-profile clients such as Apple, The New York Times, and MoMA, among many others.12

Contributions and Philosophy

In addition to his role at Base Design, Brunfaut is known for his educational contributions as a professor and speaker at design conferences worldwide. He has authored the 5-Minute poster series and frequently discusses the importance of workplace culture and team dynamics in creative environments.13 His insights often revolve around fostering creativity within teams and avoiding siloed work structures, promoting a collaborative culture instead.34

Personal Insights

Brunfaut's journey includes navigating the challenges of running a creative business, where he has openly shared experiences about mistakes made in management and the subsequent transformations that led to improved studio culture.1 His unique perspective combines artistic vision with practical management strategies, making him a respected figure in the design community.

For more detailed insights into his work and philosophy, you can find his professional profile on LinkedIn under the username thierry-brunfaut-4836233.5