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Thierry Borra
Sport marketing expert w/ 25 years of experience, strategic & creative mind, Olympic fan & believe in the power of sport
Thierry Borra is a prominent figure in the sports industry, with a rich and diverse background encompassing roles in top organizations.
He is the founder of Sport Matters Consulting, a venture that showcases his expertise and passion for the sports world.
Having held key positions at the International Olympic Committee and The Coca-Cola Company, Thierry has demonstrated exceptional leadership and strategic abilities.
His experience includes being a Member of the Sport & Active Society Commission at the International Olympic Committee and holding directorial positions at The Coca-Cola Company for Olympic Games management.
Thierry Borra's contributions extend to overseeing significant projects such as the Torino 2006 Olympic Torch Relay and the Athens 2004 Olympic Torch Relay.
With a background as the Cold Drink Marketing Manager at Coca-Cola Enterprise, Thierry brings a unique blend of marketing acumen and sports management skills to the table.