Thierry Borra is a seasoned professional in the sports and marketing industries. With vast experience working at The Coca-Cola Company and as a founding member of Sport Matters Consulting, Borra has established himself as an authority in Olympic Games management and torch relay coordination. He is a former member of the Sport & Active Society Commission at the International Olympic Committee and has previously held positions as the Athens 2004 and Torino 2006 Olympic Torch Relay Director at The Coca-Cola Company. Borra is a graduate of Lycée Clos Maire and brings his expertise in cold drink marketing to the table.