Thibault Roux

Thibault Roux is a digital technology executive with an extensive background in product innovation and digital strategy across multiple prominent companies. He currently serves as the Chief Digital Officer for Burger King in the United States and Canada, a role he began in July 2022.235

Professional Background

Before joining Burger King, Roux held several significant leadership positions:

At Optum/UnitedHealthcare::

• SVP Digital (May 2021 - July 2022)
• VP Product + Experience + Accessibility (April 2020 - May 2021)
• Senior Director - Product + Experience + Accessibility (September 2017 - March 2020)

At Target::

• Intrapreneur for Innovation (December 2014 - September 2017)
• Product Lead for Rapid Accelerated Development (June 2013 - December 2014)
• Business Consultant for Multichannel/Emerging Technologies (October 2012 - May 2013)

Early Career::

• Regional Sales Director at Kantar Retail Virtual Reality (January 2007 - October 2012)
• Managing Producer at Consilium (June 2004 - November 2006)

Key Professional Achievements

Throughout his career, Roux has demonstrated expertise in:

• Digital strategy development
• Product innovation
• User-centric solution design
• Cross-functional team leadership
• Emerging technology implementation

At Target, he was particularly notable for identifying global trends and developing initiatives that could drive significant financial growth, with a focus on creating user-centric solutions.1

His appointment as Chief Digital Officer at Burger King marks a significant milestone in his career, where he is expected to guide the chain's digital strategy and enhance guest experience.4