Grove City College

Marketing Coordinator at The Chronicle of Higher Education

Washington, District Of Columbia, United States

The Chronicle of Higher Education

Marketing Coordinator

- Integrated customer relations management software into the company’s marketing strategy to improve internal sales organization and reliably transition over 70,000 leads into contacted accounts. Collaborated with external marketing agency to target new market segment, including activating a new website, designing six new product models, and optimizing sales analytics. Prepared crisis management communications, revised the company intranet site by updating safety policies, and curated Shopify content for future use. Designed and executed company-wide social media campaigns, including writing half a dozen scripts for training materials and informational videos, performing interviews, and editing video for advertising use.

Hardwire LLC

Marketing Intern

- Helped students edit grammar in reports and essays, develop and organize paper structure, draft presentations, and prepare proper citations for collegiate assignments.

Writing Tutor

- Assisted the Head of Quality Management and Assurance to create a stream-lined company intranet website. Appraised company stores search engine optimization to refine product listing previews. Partnered with the Head of Technology and Security on keeping a relevant inventory, fortifying company buildings by installing innovative security systems, and operating industrial equipment to experience the manufacturing side of business to better understand brand value.

Business Intern

- Trained new employees and monitored transactions between callers and alumni. Connected with hundreds of alumni to update their profiles, while strengthening their relationships with the college and persuading increased donations through application of sales techniques.

Crimson Caller Supervisor

- Promoted from Student Worker to supervise an 18 member student staff, aid patrons in finding desired resources, and prepare facility for 1 a.m. closing.

Henry Buhl Library Night Manager Student Worker

- Designed and facilitated programs for children, providing them with creative outlets to stimulate their educational and social growth, strengthen relationships, and promote independence.

Therese Baker