Theo Yeung

Theo Yeung is the Chief Executive Officer of Bullpen, a Vancouver-based tech sales consulting firm that addresses the sales talent shortage in Canada. He founded Bullpen to help Canadian tech companies enhance their sales capabilities, drawing from his extensive experience in the tech industry. Prior to starting Bullpen, Yeung held significant roles at major companies such as Qlik, SAP, and HealthSpace, where he successfully increased annual recurring revenue from $500,000 to $9.6 million. He also worked at Slack and Zoom, gaining insights that he now applies to help Canadian startups scale effectively.1

Background and Vision: Yeung's motivation for establishing Bullpen stemmed from recognizing a gap in sales expertise among Canadian companies compared to their American counterparts. His firm aims to provide not only strategic guidance but also hands-on support in the sales process, ensuring that clients can effectively implement strategies tailored to their specific needs. Bullpen focuses on helping companies at various stages of growth, from pre-seed to Series A, by offering services that include validating product-market fit and building effective sales teams.1

Challenges and Approach: In the early days of Bullpen, Yeung faced challenges related to balancing sales efforts with operational management. He emphasizes the importance of collaboration with clients, stating that his team actively engages in the sales process rather than merely providing a playbook for clients to follow.1 This approach aims to foster a deeper understanding of each client's unique challenges and market dynamics.

Through Bullpen, Yeung aspires to elevate Canadian tech firms on the global stage, ensuring they are recognized not just for their innovative products but also for their robust sales strategies.1