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Theo Luke
Senior Director Content Partnerships at X (formerly Twitter)
Theo Luke is a Senior Partnerships Director with a proven track record in building and leading global teams and securing multi-million-dollar agreements in AVOD, BVOD, and live content.
He has been instrumental in driving over a hundred million dollars in advertising annually with top international rights holders in the News, Sport, and Entertainment industries.
Theo has a talent for launching new products, restructuring organizations, and developing innovative business models that significantly impact major tech platforms.
He excels in dynamic, self-directed environments and plays an active role in the leadership teams of EMEA & APAC regions.
Theo Luke holds a Post Graduate Diploma in Broadcast Journalism from City, University of London, and a 2.1 degree in English from the University of Liverpool.
His professional journey includes roles such as Senior Director Content Partnerships, Senior Director GCP EMEA, and Head of Sport Partnerships at Twitter, along with positions at Google, Syco Entertainment, and the BBC.
