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    Theda Sandiford

    Driving Business, Empowering Teams

    Theda Sandiford is a dynamic digital innovator and visionary industry leader known for optimizing performance, productivity, and profitability. With a talent for developing cohesive cross-functional teams that consistently exceed goals, she has established herself as a brand ambassador who generates revenue through strategic marketing campaigns, account management, and event management, delivering impactful and record-shattering profits. Theda's expertise lies in program and project management, leveraging analytics, communications, and creative global marketing strategies. Her demonstrated track record as an award-winning organizational leader showcases her ability to exceed objectives by identifying emerging trends and capitalizing on innovations.

    Highlights

    Def Jam Ups Rodney Shealey and Theda Sandiford - CelebrityAccess ENCORE
    Rodney Shealey named EVP at Def Jam Recordings, as Theda Sandiford steps up to SVP role - Music Business Worldwide
    Theda Sandiford
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    Location

    New York, New York, United States