Waithera, also known as The Digital Diva, is a seasoned marketing practitioner with 18 years of experience specializing in media and digital marketing.

She currently holds the position of Head of Media Futures at East African Breweries Ltd, overseeing the Connection Strategy to enhance consumer engagement and compliance with marketing standards.

Waithera has a rich background in marketing, having contributed significantly to successful campaigns with start-ups, SMEs, and multinational corporations across sub-Saharan Africa.

During her tenure at Coca-Cola Central, East and West Africa, she excelled as the Digital Marketing Manager, spearheading renowned campaigns like Coke Studio Africa and FIFA World Cup promotions.

Furthermore, Waithera played a pivotal role in digital media transformation at 98.4 Capital FM Kenya, revolutionizing how radio and digital content are consumed in the region.

As a thought leader, her insights on marketing have been featured in prestigious publications like Adweek, Fast Company, and Business Daily, showcasing her industry expertise and influence.

In addition to her corporate roles, Waithera extends her leadership to board positions at Galana Oil (K) Ltd and community involvement through initiatives like The Second Chances Foundation, which advocates for cancer care.

Education-wise, Waithera holds an MBA in International Business Administration from American InterContinental University and a B.A. in Environmental Studies and Geography from Clark University, underpinning her diverse skill set and knowledge base.