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Tetiana Samoilenko
New Business Director, CEE - Rakuten Advertising
Tetiana Samoilenko is a highly experienced professional with over 12 years in Marketing Communications, Business, and Product Development.
She possesses a strong record and profound expertise in global ad market infrastructure, programmatic buying, mobile user acquisition, mobile monetization, analytics, client development, PR, and product marketing communications for both B2B and B2C brands.
Tetiana is known for her exceptional leadership and interpersonal skills, contributing significantly to the success of various organizations.
She has actively participated in major global events such as DMEXCO, ChinaJoy, AdSider Conference, and MWC, showcasing her industry involvement and knowledge.
Tetiana studied Marketing and Advertising for her Master's degree at IAPM and also attended Kiev National Linguistic University for her education.
In her professional journey, Tetiana held key positions like New Business Director (Country Manager for Ukraine and Poland) at Rakuten Advertising, CMO at Smartians, BDM, Partnerships' Manager, Mobile DSP Product Owner at Admixer, CD and Creative Team Lead at Fiksu DSP, Owner and CEO at JustHub Promotion & Production Studio, PR Head for Bosch Automotive at SPN Communications, Head of Marketing and Creative Departments at F.ua, PR and Digital Project Head at TV Broadcasting Company Studio 1+1, and PR-Head (VIP-Client Cooperation Department) at OK Internet.
