Tessa Ohlendorf

Tessa Ohlendorf is the founder of Fabric Folk, a consultancy aimed at guiding agencies and brands through the complexities of artificial intelligence (AI) transformation. Previously, she served as the managing director at MediaMonks in Canada and held similar leadership roles at Cadreon and Interpublic Group. Her extensive experience in the advertising and media sectors has equipped her with the insights necessary to help organizations adapt to the rapidly evolving AI landscape.

In May 2024, Ohlendorf launched Fabric Folk to focus on operational improvements within agencies, emphasizing the application of AI beyond just creative processes. She believes that AI can significantly enhance business operations across various departments, such as HR, finance, and sales, thereby improving overall profitability. Her approach is characterized by a commitment to making agencies AI literate and ready to leverage its potential for future growth.123

Ohlendorf's transition from a corporate executive to an entrepreneur was driven by her desire to create a workplace that reflects her values while also addressing the pressing need for AI integration in the advertising industry. She aims to provide comprehensive training and strategy development for businesses looking to embrace AI effectively.14