Tessa Modi

Tessa Modi is a highly accomplished multidisciplinary designer and social media expert currently serving as the Director of Social and Influencer Creative for The New York Times Marketing team.2 She holds a Bachelor of Fine Arts in Graphic Design from Rhode Island School of Design (RISD) and has studied at Rutgers University.

In her current role, Tessa leads a team focused on developing platform-first creative content to bring The New York Times' brand messaging to life on social media.1 Her team creates innovative motion, video, and AR content, as well as provides creative direction for influencer collaborations.1 They work across various marketing initiatives, including brand, growth, events, audio, and earned projects.1

Career Highlights

Previous Positions at The New York Times::

• Head of Social Video for Marketing
• Art Director for the social team, responsible for visual content on Snapchat Discover and Instagram

Other Notable Roles::

• Editorial Art Director at Medium
• Senior Designer at various agencies including Narrative_, Red Antler, and Siegel+Gale
• Visual Designer at Droga5
• Interactive Designer at Hi-ReS!

Tessa has also worked as a freelance designer and art director for brands such as Wolff Olins and Wednesday.

Achievements

Under Tessa's leadership, The New York Times' Snapchat Discover and Instagram accounts grew to over a million followers, targeting the 18-24 age demographic.1 Her team's work has been recognized with two awards from the Society of Publication Design, including first place in mobile storytelling.1

Tessa is known for her ability to blend traditional New York Times style with a contemporary and engaging voice, making her an expert in graphic design, social media marketing, and art direction.1 Her LinkedIn username is tessamodi, and she is also active on other social media platforms, sharing her work and insights on design.3