Tessa Hartnett

Tessa Hartnett is the owner of Bridesmaids Only, an Australian online store specializing in wedding party attire. She acquired the business from its original founder and has since transformed it into a comprehensive platform offering over 10,000 designs of dresses, catering to various styles, colors, fabrics, and sizes to accommodate all body types. The company emphasizes a “Try Before You Buy” service, allowing customers to try on outfits at home before making a purchase, which alleviates the stress often associated with coordinating wedding attire among multiple people.12

Tessa has a background in e-commerce and was already managing several online stores before taking over Bridesmaids Only. Her vision for the brand includes making the process of selecting wedding outfits enjoyable and less stressful, reflecting changes in societal norms around weddings, such as the inclusion of diverse gender representations and personalized styles within bridal parties.123

In her role, Tessa has focused on expanding the product range to include size-inclusive options and custom designs, while also introducing accessories like bridal robes to enhance the overall experience for brides and their parties.1