Terry Lefton

Terry Lefton is a veteran sports business reporter and editor-at-large at Sports Business Journal (SBJ).12 With years of experience in the industry, Lefton has built an extensive network of high-level contacts and sources, which has proven invaluable in his ability to break exclusive news on sponsorship, licensing, advertising, and marketing deals in the sports business world.13

Career and Expertise

Lefton's primary focus at SBJ is on sports sponsorship, marketing, and advertising.1 His expertise in these areas allows him to provide in-depth coverage and analysis of the sports business landscape. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for publications such as Brandweek and the Industry Standard.1

Role and Responsibilities

As an editor-at-large at Sports Business Journal, Lefton's responsibilities include:

• Reporting on breaking news in sports business
• Writing in-depth articles on sponsorship deals
• Analyzing marketing trends in the sports industry
• Covering advertising developments related to sports

Industry Recognition

Lefton's extensive experience and network have made him a respected figure in the sports business community. He is frequently invited to moderate panels and speak at industry conferences, showcasing his expertise and insights.34

Contact Information

For those looking to connect with Terry Lefton professionally, his LinkedIn profile can be found under the username terry-lefton-4a417b12.5 This platform likely offers additional insights into his professional background and current activities in the sports business world.