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Terry Graves
Principal & Chief Strategist | We are on a mission to help faith-based organizations convert donor fatigue into donor endurance through smart fundraising and strategic design.
Professional Background
Terry Graves is a prominent figure in the realm of campaign strategy and communications for faith-based organizations. As the principal of Graves Fowler, she has played a crucial role in connecting organizations, foundations, religious communities, and dioceses with donors while effectively communicating their missions. Her extensive experience allows her to craft strategic fundraising messages that resonate with a faith-based audience, ensuring that their messages reflect both contemporary needs and timeless principles of effective communication.
Terry and her team at Graves Fowler have fine-tuned their specialties to include strategy, copywriting, and design geared towards inspired fundraising and communications. Their collaborative approach fosters strong partnerships with internal marketing and creative teams, resulting in branding and campaigns that not only stand out but also achieve record-setting fundraising efforts. The firm’s expertise is a vital resource for many organizations looking to engage their audiences uniquely and meaningfully.
Under her leadership, Graves Fowler has garnered multiple accolades for excellence in communications. The firm has received recognition from esteemed organizations such as the International Catholic Stewardship Council, American Marketing Association, Print Magazine, Graphic Design USA, and the Art Directors Club of Metropolitan Washington, to name a few. These awards serve as a testament to Terry's commitment to high-quality strategies and her knack for innovative design solutions that awe and inspire.
Education and Achievements
Terry pursued her higher education at Virginia Commonwealth University, where she studied for a Bachelor of Fine Arts (BFA) in Communication Arts & Design. This educational background has significantly shaped her professional journey, providing her with a strong foundation in design and communication principles. Prior to attending university, she also studied at the Academy of the Holy Cross High School, where her appreciation for creativity and communication was nurtured.
Throughout her career, Terry has consistently demonstrated her dedication to improving fundraising outcomes through creativity and effective strategies. Her role as the former President & Chief Strategist at Graves Fowler Creative illustrates her leadership capabilities and her ability to drive impactful campaigns that resonate with targeted demographics.
Achievements
Some of the notable recognitions received by Terry Graves and Graves Fowler include awards from:
- International Catholic Stewardship Council
- American Marketing Association
- Print Magazine
- Graphic Design USA
- Art Directors Club of Metropolitan Washington
- American Corporate Identity
- Web Marketing Association
- Center for Plain Language
These accolades underline the creative and strategic prowess that Terry brings to the table. Her ability to blend technology with innovative design ensures that her clients' messages not only reach but also resonate deeply with their intended audiences.
Outside of her career, Terry values family deeply. She is happily married to her husband, Rich, for over 41 years. Together, they have raised five wonderful children, who continue to be a source of joy and pride in their lives. Terry enjoys engaging in family activities such as traveling, playing softball, and cycling, emphasizing the importance of work-life balance and the support of loved ones in her journey as a professional. Overall, Terry Graves exemplifies a blend of creativity, strategy, and passion for her work. Through her role at Graves Fowler, she continues to impact and uplift faith-based organizations, ensuring their missions are communicated effectively, and their fundraising goals are achieved with unprecedented success.
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