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    Terry Andryo

    Director of Community Initiatives - Reputation & Brand ATB Financial

    Terry Andryo is a career marketing professional with a diverse background in strategy development, brand development, B2C & B2B marketing, and experiential marketing.

    He has a proven track record of contributing to substantial increases in market share, revenue, and fostering corporate cultures.

    Terry's specialties include strategy development, financial and analytical reporting, consumer insight research, team development, annual marketing campaign creation, digital marketing, creative direction, and facilitation of creative ideation sessions.

    Some of his key accomplishments include implementing enterprise marketing initiatives, enhancing budget control reports, fostering staff retention, improving customer brand experience, and leading various impactful campaigns such as Long Love This Land and A Seat at Our Table.

    Recognized as the Canadian Agriculture Marketer of the Year in 2017, Terry is a valued figure in the marketing industry and serves as a Canadian Cambassador for the Canadian Agricultural Marketing Association.

    Education-wise, Terry studied Advertising and Graphic Design at Red River College and Business at the University of Manitoba.

    Throughout his career, Terry has held significant roles such as Director of Community Initiatives at ATB Financial, Senior Agriculture Marketing Manager at the same organization, Client Services Director at Wonder - the Agency, and General Manager positions at various reputable companies including Palliser Furniture & EQ3 Ltd and Motor Coach Industries.