Terra S.

Terra Sollman is the Senior Director of Brand Partnerships at Brat TV, a streaming network that targets Gen Z and young Millennials on YouTube.1 In her role, she focuses on helping brands connect with the youth-centered audience that Brat TV caters to.1

Professional Background

Terra Sollman has an impressive background in various aspects of business and marketing:

• Human Resources Management: She has experience in HR management.
• Talent Acquisition: Sollman has worked in talent acquisition.
• Employee Development: She has expertise in employee development.

Role at Brat TV

As the Senior Director of Brand Partnerships, Terra Sollman's responsibilities include:

• Brand Integration: She works on integrating brands into Brat TV's content in unique and engaging ways.1
• Advertising Strategy: Sollman helps brands reach the Gen Z audience through various advertising options offered by Brat TV.1
• Partnership Development: She develops long-term partnerships with brands to help them connect with Gen Z consumers.1

Insights on Gen Z Marketing

Terra Sollman has shared valuable insights about marketing to Gen Z:

• She notes that it's challenging for brands to reach the youth-centered audience because they don't consume media in traditional ways.1
• Sollman emphasizes that Gen Z primarily uses platforms like YouTube and Netflix, making it essential for brands to adapt their strategies.1

Current Activities

Terra Sollman is actively involved in Brat TV's growth and hiring processes:

• She has posted about job openings at Brat TV, including positions for a Mid-Senior level Advertising Operations Specialist and a Senior Account Manager.23
• Sollman continues to work on developing innovative ways for brands to connect with Gen Z through Brat TV's content and creator partnerships.1