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Tenisha Greasley
Brand Experience Executive - Scentre Group, Westfield Southland
Professional Background
Tenisha Greasley is a highly skilled retail marketing professional with over seven years of comprehensive experience in the field. She has mastered the art of crafting innovative marketing strategies, emphasizing digital and social media marketing to effectively engage consumers and enhance brand visibility. Currently serving as a Brand Experience Executive at Westfield Southland, part of the Scentre Group, Tenisha excels in delivering multichannel campaigns that resonate with diverse audiences. Her role involves managing content, organizing impactful events, and nurturing strong relationships with various stakeholders to ensure the seamless execution of marketing initiatives.
Prior to her current position, Tenisha held several noteworthy roles in the retail marketing industry. As the Marketing Coordinator for Eastland at QIC, she was pivotal in developing and implementing marketing plans that drove traffic and boosted sales. During her secondment as Marketing Manager at Chirnside Park Shopping Centre with The GPT Group, Tenisha showcased her leadership and strategic thinking abilities by spearheading marketing efforts that significantly enhanced the shopping center's profile and customer engagement. Her earlier experience includes working as a Marketing Coordinator at both Melbourne Central and GNC, where she refined her skills in event planning, content management, and customer interaction.
Tenisha began her career as a Marketing Intern at GNC, gaining valuable insights into the operations of retail marketing while simultaneously serving as a Customer Service Assistant at Target, where she developed her customer service skills and understanding of customer behavior. This journey through various roles has provided Tenisha with a robust foundation in marketing, enabling her to thrive in the fast-paced retail environment.
Education and Achievements
Tenisha Greasley pursued her education at Gisborne Secondary College where she completed her Victorian Certificate of Education. Following that, she attended Swinburne University of Technology, obtaining a Bachelor of Arts degree with a focus on Media and Communications. This academic background not only fosters her understanding of effective communication strategies but also underpins her creative and strategic approach to retail marketing.
With a significant passion for digital platforms and social media, Tenisha harnesses innovative tools and techniques to create engaging content that captures the attention of target audiences. Her creativity, combined with a strategic mindset, enables her to produce compelling marketing campaigns that are cohesive across various channels.
Tenisha's work ethic stands out in the competitive marketing landscape. Her attention to detail ensures that every element of her campaigns meets high-quality standards. As a driven and self-motivated individual, she continuously seeks opportunities to grow and expand her professional capabilities, aligning perfectly with the fast-evolving trends in the marketing realm.
Achievements
Throughout her career, Tenisha has made significant contributions to each organization she has been part of. Her tenure at Westfield Southland as a Brand Experience Executive has been marked by successful campaign implementations that have elevated the customer experience and fostered brand loyalty.
During her time at Eastland, Tenisha was instrumental in the launch of multichannel campaigns that increased foot traffic and sales performance significantly. Her creative approach and strategic implementation led to impressive results, solidifying the center’s reputation as a leading shopping destination in the region.
Additionally, her leadership role during her secondment as Marketing Manager at Chirnside Park Shopping Centre is a testament to her capabilities in managing comprehensive marketing strategies that align with consumer needs and market trends.
Tenisha Greasley’s achievements in the marketing sector highlight her expertise and commitment to excellence. As she continues to navigate the dynamic world of retail marketing, her background reaffirms her status as a creative and strategic thinker—a valuable asset to any organization seeking to enhance its brand presence in the competitive landscape of retail.
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