Ted Upton

Ted Upton is the CEO of Cheeky Fishing and Wingo Outdoors, two companies focused on outdoor and fishing gear. He co-founded Cheeky Fishing in 2010, shortly after graduating from Bowdoin College, where he initially worked as a project analyst at a law firm. His passion for fishing led him to create high-performance fly reels, and he has since expanded the product line to include various fishing accessories and gear.1

Upton pursued further education at the Massachusetts Institute of Technology (MIT), where he earned an MBA in 2014. His time at MIT was instrumental in developing his business acumen, allowing him to analyze market trends and improve his company's strategies significantly. Under his leadership, Cheeky Fishing has grown from a small startup to a recognized brand with over 200 stock-keeping units (SKUs) and partnerships with major retailers like L.L. Bean and Walmart.12

In addition to Cheeky Fishing, Upton also oversees Wingo Outdoors, which focuses on outdoor accessories, including belts designed for outdoor enthusiasts. His commitment to sustainability and environmental conservation is evident in both brands, reflecting a broader trend in the outdoor industry towards eco-friendly practices.13