Ted Schlueter

Ted Schlueter is an accomplished entrepreneur and brand-building expert who currently serves as the Founder and Chief Executive Officer of The Grist, a Boston-based brand and marketing agency.12

Professional Background

Schlueter has established himself as a pioneer in the field of pre-exit branding, developing and refining the "Branding For Buyout" method over two decades.1 This innovative approach has been successfully applied to high-profile exits, including the acquisition of PopCorners by PepsiCo and Embotics by the Swedish software enterprise Snow.12

Prior to founding The Grist in 2019, Schlueter gained valuable experience working in leadership roles at prominent agencies in Boston and New York, including Arnold Worldwide, Digitas, and Greco Ethridge Group.12

Expertise and Achievements

Author:: Schlueter is the author of the business book "Branding for Buyout," which provides insights into maximizing pre-exit value for companies.2 The book was recently re-released with a new foreword by Eric Coonrod, founder and managing director of Integral Capital Advisors.

Speaker and Educator:: He is a frequent guest lecturer at Babson College and speaks at various entrepreneur-focused engagements.1

Award-winning Entrepreneur:: Schlueter is recognized as an award-winning, brand-building entrepreneur in the marketing and branding industry.1

Personal Life

Outside of his professional endeavors, Ted Schlueter is described as an avid cyclist, an ardent adventurer, and a dedicated family man based in Marblehead, MA.1

Ted Schlueter's LinkedIn username is indeed tedschlueter, as mentioned in the query.3