Ted Matthews

Ted Matthews is a prominent author and brand expert associated with Instinct Brand Equity Coaches. He is known for his book, "Brand It Ain't The Logo," which has achieved #1 best-seller status. With over 30 years of experience in marketing communications and brand coaching, Matthews specializes in helping leaders and organizations understand and leverage the power of branding to engage employees and customers effectively, ultimately driving growth and prosperity.12

Matthews operates under the LinkedIn username brandcoach, where he shares insights on branding strategies and their impact on business success.13 His extensive background in the field positions him as a valuable resource for those looking to enhance their brand equity.