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Ted Lederer
Founder at RYPLIO
Ted Lederer is the founder of RYPLIO, a platform designed to enhance organic sales through digital word-of-mouth marketing. Based in Vaughan, Ontario, Canada, he has been leading RYPLIO since April 2013. The platform allows businesses to incentivize their customers to share promotional offers within their social networks, effectively turning customers into a sales force. This method leverages the power of social influence, enabling businesses to achieve higher acquisition rates at lower costs by utilizing existing customer relationships and community connections.1
Lederer's approach focuses on creating a genealogical analytics system that identifies influential customers and optimizes marketing strategies across various social platforms, ultimately aiming to transition businesses from paid advertising to a more organic influence model.1
