Ted Krum is a data analytics professional with an extensive background in finance and digital marketing. He earned an M.Engineering in Computer Science focused on data analytics and entrepreneurial management from Cornell University. Ted also studied MBA in finance and general management at the University of Chicago's Booth School of Business and holds a BS in Computer Science, Artificial Intelligence from Yale University. He has worked with clients ranging from C-level executives to the staff level and was responsible for building a Data Analytics function from scratch. Ted has a diverse skill set and has experience in quantitative analysis, project management, software development, product management, and marketing. He is proficient in Python, R, and command-line ETL tools.

At Marketects, Ted currently serves as President, where his responsibilities include leading the company towards business growth, managing the team of developers and data analytics professionals, and winning large global clients. Previously, he worked as a Data Analytics Consultant at Capital One, Director of Analytics at Mullen Lowe Profero, Data Analytics Consultant at Integrative Nutrition, Intern at Sailthru, Cornell co-op team at Bloomberg LP, and VP Sr. Client Manager at Northern Trust.

Ted has a unique approach when it comes to tackling big and messy business challenges that involve data, organizational, process and strategic aspects. He believes in accelerating time to value by defining clear metrics, prototyping quickly, and developing close relationships with clients. He also specializes in delivering maintainable products and driving long-term transformation through design and systems thinking.