Ted Hissey

Ted Hissey is a seasoned professional with a strong background in general management and marketing leadership at both mid-size and large organizations as well as smaller, entrepreneurial environments.

He has a proven track record of accelerating the growth of businesses, launching new brands, and revitalizing struggling ones.

Throughout his career, Ted has held key roles at renowned companies including Turning Point, Pepsi-Cola, Diageo, Brown-Forman, Sword, and Thoroughbred.

Some of his notable achievements include upgrading marketing and agency talent at Turning Point, developing strategic marketing plans for craft distilleries, redefining digital marketing for Brown-Forman, and growing global brand profits such as Southern Comfort and Jose Cuervo.

Ted's educational background includes an MBA in Marketing from Northwestern University - Kellogg School of Management and a BA in Economics from Washington and Lee University.

His professional experience spans various leadership positions, such as Principal at 8 Flags Beverage Consulting, Senior Vice President Marketing at Turning Point Brands, Inc., Consultant at Thoroughbred, Chief Marketing Officer at Sword Performance Products, and multiple senior roles at Diageo and PepsiCo.

Ted Hissey's expertise lies in brand positioning, strategic marketing planning, digital marketing, and driving growth for businesses across the beverage and spirits industry.