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Tara Conway
Vice President, Omni Channel and Customer Care at The Source
Professional Background
Tconway Conway is a highly experienced Vice President of Ecommerce who has established a remarkable career in the retail sector. With a proven track record in digital strategy and marketing management, Tconway has demonstrated expertise in navigating and enhancing the digital landscape of retail, particularly in the ever-evolving world of ecommerce. As an omni-channel pioneer, Tconway focuses on integrating traditional retail methods with innovative online strategies to create a seamless shopping experience for customers.
Starting her career, Tconway honed her marketing skills as Marketing Manager at Black Photo Corporation, where she gained valuable experience in driving brand engagement and customer acquisition. She then leveraged this expertise to step into a more expansive role at Toys"R"Us, where she advanced from Marketing Manager to Business Manager of Ecommerce, ultimately becoming the Director of eCommerce. During her time at Toys"R"Us, she was instrumental in steering the company's online presence and strategic initiatives, reinforcing her capabilities in managing and growing ecommerce platforms.
After her productive journey at Toys"R"Us, Tconway continued to expand her horizons by becoming the Vice President of Ecommerce at The Source. Here, she utilized her comprehensive skills to drive results and construct a holistic approach that melds online and offline strategies, significantly enhancing customer engagement and operational efficiencies. Currently, Tconway serves as Vice President of Omni Channel and Customer Care at The Source, where she continues to pioneer innovative approaches for customer acquisition and retention in an exciting omni-channel retail environment.
Education and Achievements
Tconway Conway received her educational foundation with a Bachelor of Commerce (B.Com.) in Business/Managerial Economics from the University of Guelph. Her academic insights into economics have been pivotal in shaping her strategic understanding of market trends, consumer behavior, and operational efficiencies. This educational background underpins her ability to develop effective marketing strategies and business operations, which are critical in the fast-paced retail industry.
Throughout her career, Tconway has been recognized as a pivotal leader in various initiatives geared towards advancing women’s leadership within the retail sector. As a former member of the Women in Retail Leadership Circle and an activator at SheEO™, she actively champions efforts to support female empowerment and entrepreneurial leadership, all while driving forward societal change in the retail landscape.
Achievements
Tconway’s professional journey is marked by numerous achievements that underscore her expertise in ecommerce and customer engagement. Her pivotal role in successfully merging traditional retail practices with digital platforms has been transformative, not only for her organizations but also for the retail industry at large. Tconway’s keen eye for innovative solutions and operational excellence has helped streamline processes, improving the overall customer shopping experience.
As a seasoned professional, Tconway’s skill set in digital strategy and SEO has equipped her with the tools necessary to enhance visibility and engagement across digital touchpoints. Her commitment to building synergies between traditional and digital retail illustrates her innovative thinking and adaptability, qualities that are increasingly important in today’s digital-first market. Her leadership and vision are essential in driving positive change, setting benchmarks, and creating growth opportunities within the retail ecosystem.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.