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Taylor Vowell
VP, Enterprise Architecture @ TDECU | CX, Innovation, Digital Transformation
Taylor Vowell is the Vice President of Enterprise Architecture at TDECU (Texas Dow Employees Credit Union), where he plays a pivotal role in enhancing the banking customer experience through innovative digital transformation initiatives. His focus is on advancing TDECU’s Marketing Technology stack, which supports the needs of over 400,000 members and positions TDECU as the largest credit union in Houston, with assets exceeding $4 billion.1
Vowell specializes in leveraging technology to enable marketing teams to create personalized, data-driven campaigns. His expertise includes utilizing AI and machine learning for decision-making and sophisticated segmentation strategies, aimed at fostering sustainable growth and profitability through targeted engagement tactics.12
Before his current role, he served as the Vice President of Member Growth at TDECU, highlighting his extensive background in driving member engagement and growth strategies within the financial services sector.2
