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Taylor Sexton
Partnership Director - Sports and Entertainment at The Richards Group
Taylor Sexton is a co-founder and the Chief Revenue Officer at Strong Side Sports & Entertainment, a sports marketing agency.1 He has a background in sports and entertainment partnerships, with experience in valuation, negotiation, and execution of sponsorship agreements.1
Prior to co-founding Strong Side in 2024, Taylor worked at RPM Sports & Entertainment, which was an in-house sports marketing affiliate of The Richards Group, for five years.1 He also spent two years at Highfield Marketing.1 During his career, Taylor has played a key role in forming major partnerships, helping to connect client brands with top sports and entertainment properties. He has been involved in over $300 million worth of sponsorship agreements.1
Taylor is described as a dynamic leader with a "hustle" mentality and a big-picture thinker.1 He applies this attitude to his daily work of finding and fostering ideal sports and entertainment partnerships for his clients.1
Originally from Louisville, Kentucky, Taylor has a passion for horse racing that began in his youth. He has attended most Kentucky Derby races since seeing Street Sense win his first Derby, and he intends to continue this tradition.1 In his free time, Taylor enjoys playing basketball at the local gym and serving with his community of friends at Fellowship Church.1