Taylor Holiday

Entrepreneur and former athlete with a focus on eCommerce growth

Taylor Holiday is a prominent entrepreneur and business leader based in Orange, California. He is the Founder, Partner, and Board Member at 4x400, a modern holding company that focuses on building a collection of digitally native brands. In this role, he works to support and incubate new brands, helping entrepreneurs launch their businesses from the ground up.1 3

In addition to his work with 4x400, Taylor is the Chief Executive Officer of Common Thread Collective, an eCommerce growth agency he co-founded in 2014. This agency aims to assist consumer product e-commerce businesses in scaling profitably by aligning their interests with those of their clients.1 2 3 His background includes experience as a Partner at QALO, a company known for its functional wedding rings, and he has also co-founded myStorey, a We-Commerce platform.1 3

Before venturing into entrepreneurship, Taylor was a professional athlete, having played for the New York Yankees.1 3 He holds a BA in Political Science from the University of California, Irvine, where he also played baseball and was part of the team that reached the College World Series in 2007.3

Taylor is recognized for his leadership skills and his commitment to helping entrepreneurs achieve their dreams, reflecting his belief in the power of storytelling and community in business.3

Highlights

Jun 2 · BeautyMatter

DTC MARKETPLACE THE FASCINATION RAISES $1 MILLION - BeautyMatter

May 19 · FinSMEs

The Fascination Secures $1M in Seed Funding - FinSMEs

Feb 4 · twitter.com

Taylor Holiday on X: "4/ At this point 4x400 was just a bullet on a ...

Aug 1 · socsci.uci.edu

From baseball to business - UCI School of Social Sciences

Experience

Chief Executive Officer at Common Thread Collective since January 2012

Partner at 4x400 since 2018, Partner at QALO (March 2015 - May 2020), Co-Founder at myStorey (September 2012 - September 2014), Director at LF Labs (Lucid Fusion, Inc.) (January 2012 - December 2013), Director of Business Development and Strategy at Lucid Fusion, Inc. (July 2011 - January 2012), Digital Marketing Manager at Power Balance (May 2010 - July 2011), Athlete Marketing Manager at Power Balance (November 2008 - May 2010), Athlete at New York Yankees (June 2007 - January 2009)

Education

BA in Political Science from UC Irvine (2005 - 2008), Attended Arizona State University (2003 - 2004), Attended Mission Viejo High School (1999 - 2003)