Taylor Gaines

Taylor Gaines is the CEO and Founder of SocialGaines, a social-first marketing agency based in the Greater Chicago Area. He has a Bachelor of Business Administration (B.B.A.) in Marketing, Management, and Entrepreneurship from the University of Arizona. Gaines has built a career focused on leveraging social media to drive business results, emphasizing the importance of understanding the intersection of technology, sociology, and business in marketing strategies.

Professional Background

• SocialGaines: Founded in 2017, the agency specializes in simplifying social media for businesses by creating effective digital roadmaps that optimize resources and enhance engagement. The agency aims to foster authentic conversations that lead to conversions.
• Previous Roles: Before establishing SocialGaines, Gaines held various positions, including:
  • Chief Executive Officer at T&T Digital Media Agency (2013-2017)
  • Director of Customer Engagement at Newency (2015)
  • Account Executive at McFadden/Gavender Advertising (2012-2013)

Philosophy and Approach

Gaines believes that successful marketing today requires a deep understanding of what is feasible and beneficial for clients' bottom lines. His approach focuses on crafting conversations that resonate with audiences while aligning with business objectives. He emphasizes authenticity in brand communication, arguing that brands must engage in genuine dialogues with their customers to build trust and loyalty.

Online Presence

Gaines is active on LinkedIn under the username taylorgaines, where he shares insights about marketing trends and his work at SocialGaines.