Taylor Brooks

Taylor Brooks is the Founder and CEO of Simple, formerly known as Simple Donation. He started the company in 2012 with the aim of helping churches and faith-based non-profits enhance their digital capabilities, particularly in the area of online donations.34

Background and Education

Taylor was born and raised in Atlanta, Georgia. He attended Auburn University for his higher education.13 After graduating, he moved to Texas in 2010, where he currently resides.1

Career and Entrepreneurship

Before founding Simple, Taylor worked various jobs and gained diverse experience. In 2011, while working on a website redesign for his church, he identified a need for better digital tools in the non-profit sector. This project evolved into a complete digital overhaul and ultimately led to the creation of Simple Donation in 2012.4

For many years, Taylor balanced running his startup with a full-time corporate job, demonstrating his commitment and perseverance.1 Over time, Simple has expanded its services beyond just online donations. The company now offers:

• Event registration payments
• Custom finance reports
• In-person kiosk payments and giving
• Integration consulting between Rock RMS and accounting systems
• Stewardship best practices advice

Company Philosophy

Taylor emphasizes the importance of solving customer problems rather than just selling features. He focuses on creating long-term value and building strong relationships with clients.1 This approach has led many customers to view Simple as more than just a typical vendor, fostering a sense of partnership and friendship.2

Personal Life

Taylor has been married to Rachel for 14 years and they have three children: Wyatt, Lyle, and June. In his free time, he enjoys hunting, fly-fishing, reading old books, listening to old music, and playing tennis.1

Taylor's vision for Simple extends far into the future, as he aims to continue leading the company for 30-40 more years with a stewardship mindset.1