Tatyana Zlotsky

Tatyana Zlotsky is the newly appointed Chief Executive Officer of A Place for Mom (APFM), a leading senior care advisory service in North America. Her appointment as CEO is effective May 2, 2024.12

Career Background

Zlotsky brings over 20 years of experience in driving strategic business outcomes, operational excellence, and innovation. She joined APFM in 2019 as Chief Marketing Officer and has since held various leadership roles within the company.2 Her career progression at APFM includes:

• President and Chief Revenue Officer (November 2022 - April 2024)
• Chief Customer Officer and GM (June 2021 - November 2022)
• Chief Marketing Officer and Head of Operations (September 2019 - June 2021)3

Prior to joining APFM, Zlotsky had a notable nine-year tenure at American Express, where she held several executive positions in the U.S. Small Business division, focusing on driving revenue growth.2 Her roles at American Express included:

• VP/GM Marketing, Business Development and Digital Innovation
• VP/GM Acquisition, Partnerships and Global Digital COE
• Vice President, Digital Acquisition Marketing
• Vice President, Digital Product Development and Innovation3

Education

Zlotsky holds strong academic credentials:

• MBA in Finance and Marketing from Rutgers University School of Business
• Bachelor's degree in Marketing from Rutgers University
• Completed the High Potentials Leadership Program at Harvard Business School3

Achievements and Recognition

Throughout her career, Zlotsky has received several accolades:

• Named one of the 30 Most Powerful Women in Mobile Advertising by Business Insider in 2017
• Received the Chairman's Award from American Express in 2013 and 2017
• Honored with the MAKERS Women's Leadership Award in 20143

In her role as CEO of A Place for Mom, Zlotsky will be responsible for developing and leading the company's strategic vision, operations, and management as it continues to grow and expand its offerings across the continuum of senior care.2