Tatiana Silakova

Tatiana Silakova is a highly experienced professional with 18 years of expertise in marketing and business development in both B2B and B2C sectors, specializing in e-commerce, retail, and loyalty programs.

She has a successful track record in creating and implementing full-scale projects, managing personnel, building effective teams, and executing CRM campaigns aimed at cross-selling, attracting new customers, retaining existing ones, and enhancing their loyalty.

Tatiana possesses deep knowledge and practical experience in various digital aspects such as websites, CRM systems, and mobile applications, as well as direct marketing and comprehensive market analysis in the CIS region.

Her proactive nature, creative thinking, ability to find innovative solutions, and high level of self-organization and result orientation set her apart in the industry.

She holds a degree in Finance and Financial Management and has held key positions in renowned organizations, including Head of business development and execution at KB "Renessans Kredit" (LLC), Founder & CCO at Marketplace "Masters na vse ruki ICan.kz", Executive Director of Loyalty programs at Kaspi.kz, Head of loyalty program at Karavan Hypermarket, Operations manager of the program "Vlasny Rahunok" at Fozzy Group, Head of CRM Marketing at DHL Global Mail, Client Service Director at Distrymedia, Project Manager at OSD Group, and Manager of Loyalty Program at Leo Burnett Ukraine.