Tatiana Parisi

Tatiana Parisi is the Research Director at ConsumerQuest, a market research company. She has a distinguished background in market research and market intelligence, with 15 years of experience in the field.1

Professional Experience

Tatiana's expertise primarily focuses on:

• TV & entertainment
• Video content
• Digital advertising
• Consumer packaged goods
• New technologies

She has developed and executed various research projects, including:

• Large-scale syndicated studies on digital media and TV consumption
• Ad effectiveness tests
• Audience and revenue forecasting research
• Expert executive interviews

Tatiana has also applied her quantitative skills to build several evaluation models that have strategically guided new decisions.1

Academic Background

Tatiana holds:

• B.A. degree in Sociology from UCLA
• M.A. degree in Sociology from UCLA
• Certificate in Marketing from UCLA1

Professional Achievements

Throughout her career, Tatiana has:

• Published 30 articles in professional media
• Been a featured speaker at over 50 international conferences
• Appeared as a guest lecturer at four universities1

Previous Roles

Before joining ConsumerQuest, Tatiana served as:

• Market Intelligence Consultant for Interactive Advertising Bureau (IAB)
• Lead Market Research Analyst for a major video-based media agency
• Lead Market Research Analyst for an OTT TV startup1

It's worth noting that while her LinkedIn profile uses the username "tatianafirsova," her current professional name appears to be Tatiana Parisi.2