Tatiana Afanasyeva

Tatiana Afanasyeva is a seasoned marketing and revenue leader with over 10 years of experience in launching and growing global technology brands, driving sustainable revenue growth, and cultivating high-performing marketing teams. Currently, she holds a leadership position overseeing marketing and growth at Lob and actively advises early-stage startups on revenue scaling post-PMF. She is involved in advising @Kiddom.

Tatiana is a renowned speaker who has shared her expertise at various prestigious events such as eTail West and eTail East, covering topics like personalizing direct mail for higher conversion rates, disruptive digital marketing trends, customer experience, data, and omnichannel engagement. She is a subject matter expert in developing, optimizing, and scaling global marketing teams, along with building scalable GTM engines, achieving sustainable revenue growth, and fostering high-performing teams. Her skillset also encompasses brand building, customer acquisition, engagement, and retention, as well as online and offline demand generation, messaging/positioning, digital, email, and event marketing.

Through her past roles, notably at Tradeshift where she joined at series B to lead the demand generation team, Tatiana accelerated pipeline growth to meet revenue targets and played a significant role in securing series C-D funding rounds totaling $180M+. She established and expanded global marketing channels and teams across various markets, contributing to Tradeshift's valuation as a leading business commerce platform valued at over $1B.

Tatiana's educational background includes a Master's degree in International Development from the University of Illinois at Urbana-Champaign, as well as studies in Turkish language at Boğaziçi Üniversitesi / Bogazici University and a Bachelor's degree in Political Science from the University of Illinois at Urbana-Champaign. Her professional journey includes roles such as VP of Marketing at Bubble, Marketing & Growth at Lob, Marketing Director at Tradeshift in growth, marketing, demand generation, and sales capacities, and various other marketing management positions at renowned organizations.

Tatiana Afanasyeva has a diverse skill set encompassing strategic planning, leadership, product marketing, competitive analysis, digital marketing, lead generation, demand generation, ABM, personalization, predictive analytics, CRM/email, SEO, SEM, affiliate marketing, strategic partnerships, PR management, social media, budget allocation, resource management, and team building.