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Taryn Aronson
Chief Financial Officer at Tovala
Taryn Aronson is the Chief Financial Officer (CFO) at Tovala, a food-tech company known for its innovative meal delivery service that includes a smart oven for cooking meals. She has been with Tovala since September 2016, initially serving as the Chief Operating Officer before transitioning to her current role in July 2021.14
Professional Background
- Tovala: As CFO, Aronson focuses on driving profitability and strategic shifts within the company, which has raised over $100 million in venture capital since its inception. Tovala combines hardware and software to simplify home cooking for its customers.23
- Redbox: Prior to Tovala, she spent nearly six years at Redbox, where she held various roles including Vice President of Finance and Senior Director of Movies. Her work there involved revenue growth strategies and digital content management.13
- NBC Universal: Aronson also worked at NBC Universal, contributing to the launch of Hulu and focusing on digital media business development.4
- Blackstone Group: She began her career as a financial analyst at Blackstone Group, which provided her with a strong foundation in finance.34
Education
Aronson holds a Bachelor of Science in Finance from the Wharton School of the University of Pennsylvania and an MBA from the Kellogg School of Management at Northwestern University.14
Personal Insights
Aronson emphasizes the importance of data-driven decision-making in finance and prioritizing tasks effectively amidst competing responsibilities. She is married and has three children, balancing her professional life with family commitments.34