Taron Flood is a data-driven digital strategist with a passion for audience segmentation and social listening. With a background in modern languages and Caribbean studies from Howard University, Flood also studied French literature at Université Paris-Sorbonne. Flood has held positions ranging from consultant, web strategy & analytics, to country marketing manager at fashion4home GmbH, to senior data analyst at Looping Studios. Flood is currently employed as the digital experience and optimization manager at AARP.

Flood's specialties include data analysis, digital strategy, data-driven marketing, social media marketing, content marketing, social listening, performance marketing, campaign optimization, brand strategy, customer engagement, audience segmentation, strategic planning, budget management, quantitative analysis, A/B & multivariate testing, copywriting, social commerce, competitive analysis, usability testing, user experience (UX), project management, public affairs, customer satisfaction, survey design, SEO, market research, and media planning. Flood's extensive list of tools includes Adobe Analytics, Google Analytics, Crimson Hexagon, TalkWalker, SocialBakers, TrueSocialMetrics, Spredfast Analytics, NewsWhip, and Python.