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Tarek Barakat
Marketing & E-commerce Director at Beside Group
Tarek Barakat is the Marketing & E-commerce Director at Beside Group, based in Dubai, United Arab Emirates.13 He has over 20 years of integrated marketing experience in the fashion and premium retail industry.1 Barakat joined Beside Group in 2008 as a Marketing Manager, managing marketing for multiple brands in the UAE and Bahrain, before progressing to his current role.2
Throughout his career at Beside Group, Barakat has held various positions, including Marketing Manager, Marketing Director, and his current role as Marketing & E-commerce Director. He has been involved in the company's digital transformation efforts, expressing enthusiasm for launching exciting projects in late 2022.4
Beside Group, where Barakat works, is a partner for international brands such as Diesel, Fred Perry, Pinko, Scotch & Soda, Puma, Geox, and Longchamp.5
