Taralyn Rushton Luehrs

Taralyn Rushton Luehrs is a seasoned marketing professional currently serving as the Senior Vice President of Engagement & Marketing Analytics at Kaplan. She has a robust background in marketing, particularly in membership and e-commerce strategy development, consumer activation, and acquisition.

Luehrs holds a Bachelor's degree in Marketing Communication from Fairfield University. Throughout her career, she has held various senior executive roles, including Vice President of Engagement at Kaplan and Vice President of Membership and E-commerce at Dlife. Additionally, she has been Vice President of Audience Development, Acquisition, and Analytics at Sharecare and Senior Director of Marketing at Tranzact. Her experience also includes positions at several media companies, such as Media Horizons and News America Marketing, where she developed expertise in direct response marketing and audience analysis.1