Tara Murphy

BtoB Marketing Executive - EdTech - Health & Wellness - Clinical Placement - Product Marketing - Go-To-Market Strategy - Customer Experience Design - Sales Enablement - Growth & Collaboration

Tara Murphy is the Managing Partner at Edqity LLC, a consulting firm focused on educational technology (EdTech). She has over 20 years of experience in leadership roles, particularly in marketing and consulting within the EdTech sector. Her work involves transforming educational offerings for universities and EdTech providers to enhance service delivery and overcome financial challenges.1

Professional Background

Current Role: Managing Partner at Edqity LLC since August 2023, where she leads initiatives aimed at positive transformation in the education sector.1
Previous Experience:
- Growth Marketing Consultant at Track Star (April 2024 - July 2024).
- Founder of doterati, a non-profit organization focused on advancing interactive marketing in Central Florida (2008-2012).
- VP of Marketing and Director of Strategy at MindComet, a digital marketing agency serving Fortune 500 clients.1

Education

Bachelor's Degree: Media Arts & Design from James Madison University.
Master's Degree: Leadership from Benedictine University.1

Skills and Expertise

Tara specializes in:

B2B marketing strategies
Customer experience design
Go-to-market strategies
Sales enablement
Women's leadership coaching.1 2

Her approach combines her extensive background in both startup and corporate environments, focusing on delivering sustainable growth through innovative marketing and strategic planning.