Tara Murphy

Tara Murphy is a creative and purpose-driven marketing leader with a focus on designing better ways to serve people.

She excels at the intersection of product, marketing, sales, and customer experience, positioning solutions to the market for sustainable growth.

Tara leverages extensive experience and customer-centric approach to develop strategic business plans, go-to-market roadmaps, change management, and implementation leadership.

She has a proven track record in both startup and Fortune 500 environments, working with small businesses to multinational clients.

Tara has led high-profile EdTech consulting projects with universities to innovate offerings, navigate financial challenges, and enhance service delivery.

She specializes in incubating and planning transformative services like clinical placements, legal education, and digital marketing enhancements.

Her collaboration spans corporate and agency settings, particularly in healthcare, entertainment, and hospitality industries, focusing on digital marketing and customer experience.

Tara Murphy studied Leadership at Leadership Brevard, Masters in Leadership at Benedictine University, and holds a Bachelor of Arts in Media Arts & Design from James Madison University.

Currently, Tara serves as the Managing Partner at Edqity and has held various leadership roles at Wiley University Services, Chief, Play with a Purpose, Craft A Brew, and doterati.

Her previous positions include Senior Director, Growth Initiatives; Regional Vice President, University Partnerships; Senior Director of Student Services; Partnership Director at Wiley University Services; Founder at doterati; VP of Marketing at MindComet; Director of Strategy at MindComet; and Project Manager at MindComet.