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Tara Liggins

Assistant Vice President of Global Social Media & Content, IT Cosmetics at L'Oréal

Tara Liggins, formerly known as TaraElle, is a seasoned Digital Marketing professional with a strong passion for the Seattle Seahawks and dedication to her community and global issues.

Tara attended the University of Missouri-Columbia where she studied Bachelor of Arts with a focus on Communication, laying the foundation for her successful career in the marketing industry.

Throughout her career, Tara has held various high-profile positions at renowned organizations, including L'Oréal, Kaplow Communications, The Estée Lauder Companies Inc., Microsoft, Liquidnet, drugstore.com, and glaceau, showcasing her diverse skill set and expertise in marketing and communications.

Notably, Tara served as the Assistant Vice President of Global Social Media & Content at IT Cosmetics, as well as held key roles as Assistant Vice President of Social Media & Influencer Marketing, Director of Social Media & Influencer Marketing, and Director of Social Media at Lancôme within the L'Oréal group.

Before her roles at L'Oréal, Tara honed her craft as a Senior Content Specialist at Kaplow Communications, and as the Global Community Manager for New Media at MAC Cosmetics under The Estée Lauder Companies Inc.

Her experience also extends to tech giants, as she contributed as a contractor for Xbox Social Media & Influencer Marketing at Microsoft, showcasing her adaptability and versatility across industries.

With her background as a Global Sourcing Specialist at Liquidnet and her role as Assistant Manager of Communications at drugstore.com, Tara has showcased a wide range of skills in marketing, communications, and management.

Moreover, her stint as the Influencer Marketing Lead for brands like Vitamin Water and Smart Water at glaceau further highlights her expertise in influencer marketing and brand management.

Tara's career trajectory reflects a dedicated professional who has excelled in various marketing and communication roles, making a significant impact in every organization she has been a part of.

Tara Liggins
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Location

New York City Metropolitan Area