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Tara Karam
Experience Personalization & Optimization at Novartis
Tara Karam is a seasoned professional with a background in media and strategy.
She holds a Bachelor of Arts (BA) degree in International Affairs from The George Washington University.
Tara has a rich history of roles in esteemed organizations, including being the VP of Media at CMI Media Group.
Her prior experiences include serving as Digital Media Planning Director at Biden for President, Sr. Category Director at Hearts & Science, and Strategy Director at Hearts & Science.
Tara also excelled in roles such as Connections Associate Director at Starcom MediaVest Group working on the P&G account, Associate Director of Strategy at OMD, and Media Planner at Mindshare.
Her diverse background extends to positions such as Assistant Media Planner at Mindshare, Lead Technical Information Specialist at Defense Advanced Research Projects Agency (DARPA), and various roles at Starcom MediaVest Group focusing on brands like Coca-Cola and P&G.
Tara Karam's expertise lies in media planning, digital media strategy, category management, and connections marketing.
With her wealth of experience, Tara brings a unique perspective to the field of media and advertising.