Tara Hawkins

Tara Hawkins is a marketing professional with experience in brand and influencer marketing. She currently works as a Brand Marketing Manager at Caleres, Inc., a position she has held since August 2023.1 Prior to this, Tara worked at Anheuser-Busch for over three years, where she held various roles in influencer marketing.1

Her career progression at Anheuser-Busch included:

1. Influencer Marketing Senior Specialist (February 2021 - July 2023)
2. Influencer Marketing Coordinator (February 2020 - January 2021)
3. Influencer Marketing Coordinator - Contract (September 2019 - January 2020)

During her time at Anheuser-Busch, Tara worked on influencer marketing campaigns for various brands, including Kona Big Wave, Cutwater Spirits, NÜTRL Vodka Seltzer, BON V!V Spiked Seltzer, Hiball Energy Seltzer, and Budweiser.1

Tara's educational background includes a B.S. in Integrated Marketing Communications with a minor in Business Administration from the University of Mississippi, where she graduated in 2019 as a Sally McDonnell Barksdale Honors College Scholar with a 3.7 GPA.1

In addition to her corporate experience, Tara has also completed internships at FleishmanHillard, the University of Mississippi's Department of Human Resources, and Moxi Events, gaining experience in content creation, media relations, and social media marketing.1