Tapan Mody

Tapan Mody is a multifaceted professional based in Mumbai, India, recognized for his roles as a Creative Consultant, Career Coach, and Brand Mentor at his own consultancy, TAPAN MODY. He has a rich background in the advertising industry, having worked with renowned agencies such as Ogilvy, Saatchi & Saatchi, and BBDO before founding his own creative studio, Yes Yes, Why Not?, in 2003. His expertise spans over 25 years in copywriting and creative direction, where he has earned accolades for his innovative approach to advertising and branding.

Professional Background

• Creative Consultant & Brand Mentor: Since January 2021, Tapan has been guiding businesses and creative professionals through strategic brand development and personal mentorship. His work focuses on helping individuals navigate their careers in the creative field, providing insights on portfolio development and industry challenges.13

• Creative Talent Scout at Schbang: In addition to his consultancy, Tapan currently serves as a Creative Talent Scout at Schbang, where he evaluates creative portfolios and mentors emerging talent.1

• Educator: Tapan has extensive experience in academia, having lectured at various communication and management schools such as Xavier's Institute of Communication and St. Paul's Institute of Communication Excellence. He is known for his engaging teaching style that emphasizes unlearning traditional concepts to foster creativity.23

Philosophy and Approach

Tapan Mody's philosophy centers around the idea of unlearning as a precursor to effective learning. He believes that creativity flourishes when individuals are encouraged to break free from conventional thought patterns. This approach is reflected in his workshops and mentoring sessions, where he emphasizes practical experience alongside theoretical knowledge.24

Contributions to the Creative Community

Through TAPAN MODY, Tapan has established himself as a pivotal figure in the creative community. He not only mentors young professionals but also collaborates with startups to help them refine their brand strategies. His network extends across various sectors within the creative industry, allowing him to connect mentees with valuable opportunities.13

In summary, Tapan Mody is a seasoned creative professional dedicated to nurturing talent and fostering innovation within the advertising and branding landscape. His unique blend of mentorship, consultancy, and educational contributions positions him as a significant influencer in the field.