Tanya Willer

Tanya Willer serves as the Vice President of Marketing & Sales Strategy at Kimberly-Clark Canada, where she plays a pivotal role in shaping the company's marketing initiatives and sales strategies. Her expertise is highlighted by her extensive background in marketing across various prominent companies, including Revlon and Johnson & Johnson.34

Professional Background

• Current Role: Vice President, Marketing & Sales Strategy at Kimberly-Clark Canada.
• Experience: Proven track record in marketing strategy development and team leadership.
• Previous Companies: Worked with notable brands such as Revlon and Johnson & Johnson, contributing to her deep understanding of consumer goods marketing.345

Recent Initiatives

Willer has been instrumental in launching campaigns like "Hugs Change Everything," which emphasizes the emotional and physiological benefits of hugs for babies. This campaign aims to reinforce Huggies' position as Canada’s leading diaper brand amidst market challenges.1

Leadership Style

Willer is recognized for her passion for creating vision and building high-performing teams, focusing on innovative strategies that resonate with consumers. Her leadership approach combines creativity with data-driven insights to drive brand growth and customer engagement.23

In summary, Tanya Willer is a seasoned marketing executive whose strategic vision and leadership at Kimberly-Clark are shaping the future of the company's brand presence in Canada.