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Tanya Rynders
Senior Account Executive at M Booth
Professional Background
Tanya Rynders is an accomplished communications professional with a wealth of experience in the field of public relations, particularly within the consumer technology sector. With a strong foundation built on her education from The University of Texas at Austin, where she earned her Bachelor of Science in Public Relations, Tanya has carved out a niche for herself in this dynamic industry. She has a proven track record of success and an impressive array of positions at prestigious firms, showcasing her versatility and expertise.
Tanya currently serves as a Senior Account Executive on the Consumer Technology Team at M Booth, a renowned full-service communications agency. In this role, she leverages her strategic communication skills to drive impactful public relations campaigns for a diverse portfolio of clients in the tech sector. Her ability to navigate the rapidly changing landscape of consumer technology has made her an invaluable asset to her team and clients alike.
Prior to her current role, Tanya honed her skills at MSLGROUP, where she held multiple positions, including Account Executive and Senior Account Executive. Here, she built comprehensive public relations strategies aimed at enhancing brand visibility and fostering strong media relationships. Her tenure at MSLGROUP highlights her upward trajectory in the field and her commitment to professional growth.
Her earlier experience includes several key roles at MS&L Worldwide, where she started as an Account Associate and eventually worked her way up to Assistant Account Executive. During this time, Tanya was instrumental in managing client accounts and executing marketing strategies that resonated with target audiences.
Additionally, Tanya’s background includes a significant role as a Publicist at the Frank Erwin Center, a major venue that hosts events in Austin, Texas. This position allowed her to blend her passion for communications with her love for the arts and entertainment, giving her a unique perspective on public relations.
Furthermore, Tanya's experience as a Marketing Intern and her early role as an Intern at CASA (Court Appointed Special Advocates) provided her with crucial hands-on experience in the field. These positions laid the groundwork for her successful career in public relations.
Education and Achievements
Tanya holds a Bachelor of Science in Public Relations from The University of Texas at Austin, where she developed a strong understanding of the principles of effective communication, media relations, and brand management. Her education provided her with the tools necessary to navigate the complexities of the public relations landscape and has been instrumental in her career success.
In addition to her degree, Tanya has studied Spanish extensively, achieving fluency while attending Universidad de Cádiz. This language skill not only enhances her ability to connect with a broader range of audiences but also showcases her commitment to professional development and cultural awareness in an increasingly globalized world.
Achievements
Throughout her career, Tanya Rynders has received recognition for her ability to deliver results-driven public relations strategies. She is known for fostering strong relationships with both clients and media representatives, resulting in increased brand awareness and positive media coverage. Tanya’s commitment to excellence is matched by her creativity and strategic thinking, making her a sought-after professional in the public relations domain.
From managing high-profile campaigns to mentoring junior team members, Tanya's influence extends beyond just her immediate responsibilities. She actively contributes to the growth of her teams and the success of her clients, making her a respected figure in the public relations community.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.