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Tanya Grimson
Creative Content Strategist - Branded Publishing Expert - Copywriter - Journalist - Editor
Tanya Grimson is a seasoned professional in the content and media industry with over 20 years of experience.3 She currently holds the position of Head of Content and Publishing at Accenture Song, a role she has been in since 2021.14
Professional Background
Tanya's expertise spans various aspects of content creation and strategy:
- Content Creation: She is a skilled content creator, strategist, and editor.3
- Media Experience: Her background includes work in media, publishing, and various touchpoints of the content ecosystem.1
- Specializations: Tanya specializes in the fashion, beauty, and lifestyle sectors.2
Current Role and Approach
At Accenture Song, Tanya focuses on:
- Embracing AI's supportive capabilities to boost efficiency and creativity in content production.1
- Advocating for a strategic approach to content creation, emphasizing quality over quantity.1
- Promoting the importance of aligning content with business objectives and tracking its impact effectively.1
Philosophy on Content
Tanya believes in:
- Creating "strategically curated content" that is relevant and impactful.1
- Producing content that inspires emotional reactions and prompts action from the audience.1
- Using storytelling to transform transactional relationships into brand advocacy.1
Previous Experiences
Personal
Tanya Grimson's LinkedIn username is indeed tanyagrimson, as mentioned in the query.4
Highlights
Nov 30 · lbbonline.com
Creating a 'Content Symphony' with Human-Machine Collaboration ...