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Tanya Blum
Social Media + Content
Professional Background
Tanya Blum is a multifaceted professional with a robust background in digital marketing, social media strategy, and film production. She has expertly navigated the dynamic landscape of the creative industry, bringing innovation and vision to every role she has undertaken. Tanya's rich career history includes crucial leadership roles that have shaped her into a sought-after expert in digital strategy and marketing. One of her most notable accomplishments was her role as the Founder at THESOCIAL.NYC, a startup dedicated to bridging the gap between social media engagement and marketing efficacy. This role allowed her to showcase her entrepreneurial spirit and strategic acumen, establishing a new standard for collaborative marketing.
Furthermore, Tanya served as the Director of Digital Strategy at The Brandman Agency, where her expertise contributed to the development and implementation of compelling digital marketing campaigns for various clients. Her creativity and analytical skills were paramount during her tenure as the Director of Digital Marketing for Dream Hotels at Dream Downtown and TAO Group, where she effectively developed strategies that amplified brand presence and engaged customers in unique ways.
Tanya's insights into the digital marketing realm extend beyond traditional roles; she has also consulted for Stick Figure Productions, providing her expert knowledge to enhance their digital footprint. Her earlier experiences, such as her time as a Social Media and Production Manager at The Standard Hotel, laid the foundation for her in-depth understanding of integrated marketing and engagement strategies. Tanya started her journey in the industry as an Administrative Assistant and Production Assistant at Greencard Pictures, moving up the ranks as a Studio Manager at designGO!, where she honed her project management and creative production skills.
Education and Achievements
Tanya Blum's educational background is as diverse as her career. She studied Mixed Media and Film Production at the prestigious Parsons School of Design - The New School, where she developed a profound understanding of visual storytelling and the art of film. This educational foundation has not only fueled her passion for the arts but has also enriched her professional practice, allowing her to integrate creativity into marketing strategies effectively. Tanya's time at Parsons has equipped her with a unique perspective that blends artistic vision with practical application, enabling her to innovate within the digital landscape.
Over the years, Tanya has accrued notable achievements that underscore her impact on the marketing field. Her leadership in digital marketing has allowed brands to embrace the latest trends and technologies, resulting in successful campaigns that resonate with audiences. Her work has been recognized for its creativity and effectiveness, cementing her reputation as a visionary in the industry.
Achievements
- Founder at THESOCIAL.NYC, establishing a connection between social media strategy and effective marketing campaigns.
- Director of Digital Strategy at The Brandman Agency, contributing to innovative digital marketing strategies that engaged various audiences.
- Director of Digital Marketing for Dream Hotels at Dream Downtown, where her strategies elevated brand awareness and customer engagement.
- Director of Digital Marketing at TAO Group, spearheading marketing initiatives that aligned with brand vision and strategic goals.
- Consultant at Stick Figure Productions, enhancing their digital marketing efforts with expert guidance.
- Social Media and Production Manager at The Standard Hotel, where she integrated marketing and operational functions.
- Former Administrative Assistant/ Production Assistant at Greencard Pictures, starting her career by supporting creative production initiatives.
- Studio Manager at designGO!, managing projects that blended design and marketing successfully.
- Intern at NYUFF, where she gained initial exposure to the film industry and marketing strategies.
tags':['digital marketing','social media strategy','film production','entrepreneur','Parsons School of Design','THESOCIAL.NYC','The Brandman Agency','Dream Hotels','TAO Group','Stick Figure Productions','The Standard Hotel','creative industry','project management','visual storytelling','marketing initiatives','startup','consultant'],
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.